Welcome to the exhibitor lounge sponsored by Exhibit Edge Comm. Now, I'm your host and tradeshow mixologist, Michael Gray. Each week, you will receive simple, practical, and proven tips to improve your trade show marketing strategy, maximize your budget, and get better results. Alright, last week we discussed the Straight Bill of Lading, and this week, I want to address common mistakes related to it. Firstly, if you are responsible for making transportation arrangements and sending your ambassadors or exhibitors, you should obtain a blank Bill of Lading from Exhibit Edge or any other show floor. Make single sheets of it by using a copier, rather than using all three sheets. Then, fill out the Bill of Lading for the people attending the show. This way, when they receive their packet with shipping labels and the Bill of Lading, they will have a template to guide them on how to fill it out correctly. This approach aims to eliminate common mistakes. Now, let's go through a few common mistakes that occur on a show floor when filling out a Bill of Lading and preparing a shipment to leave the floor. The first mistake is not listing a carrier. It is crucial to fill in the carrier's name in the designated slot on the Bill of Lading. If you fail to do so, the general contractor will take possession of your freight, as the Straight Bill of Lading serves as the authority for the specified carrier. Without it, the general contractor will handle transportation on their own. The second mistake is not filling out a Bill of Lading at all. Without a Bill of Lading, the general contractor cannot move your freight using your specified carrier or any other method. Therefore, it is vital to understand the purpose of a Straight Bill of Lading and...
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